What is interesting with Alison is that it takes out the assumptions that we have and comes back with precise measurements.” “We’ve seen really good success with purple call-to-action buttons. “It goes down into the details about the social casino industry,” Katz said. YellowHead makes a tool for marketers dubbed Alison which provides the scientific backbone behind creative content in advertisements, said head of marketing Merav Katz in an interview with GamesBeat.Īnd Alison instruments everything in an ad in minute detail. These aren’t just crazy observations. YellowHead uses AI and other performance marketing science to make the recommendations, which are captured in a report dubbed Ad Creative Benchmark Report: Social Casino. But you can show the logo in part of the ad and then show something else more interesting. If you show a logo, that’s not going to grab anybody’s attention in the first 3 seconds. Of course, some of this sounds contradictory. Don’t wait to show it until the end of the video. The color purple has a 30% greater return on investment than blue or green, and red tests below average.Īnd if you are displaying your logo in an ad, keep the image visible during the duration of the ad. If you’re trying to call for an action, like purchasing an item in a game, don’t use the color red.
